{"id":966,"date":"2021-09-20T16:58:35","date_gmt":"2021-09-20T14:58:35","guid":{"rendered":"https:\/\/dekamag.dekalaser.com\/?p=966"},"modified":"2025-05-02T11:11:42","modified_gmt":"2025-05-02T09:11:42","slug":"gabelubin-2","status":"publish","type":"post","link":"https:\/\/dekamag.dekalaser.com\/es\/gabelubin-2\/","title":{"rendered":"Foco en: Cartessa Aesthetics (El socio norteamericano de DEKA)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=\u00bb.vc_custom_1746176390960{margin-bottom: 0px !important;}\u00bb]<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-968 size-medium alignleft\" src=\"http:\/\/dekamag.dekalaser.com\/wp-content\/uploads\/2025\/05\/05_cartessa-1-290x300.jpg\" alt=\"\" width=\"290\" height=\"300\" \/><\/p>\n<p>Cuando se fund\u00f3 Cartessa en 2017, el mercado norteamericano de la est\u00e9tica estaba dominado por grandes empresas de dispositivos basados en la energ\u00eda.\u00a0 Estas organizaciones funcionaban con importantes gastos generales, depend\u00edan de los accionistas y, a menudo, eran v\u00edctimas de sus propios procesos y presiones internos que obstaculizaban la verdadera innovaci\u00f3n.\u00a0Su crecimiento estaba impulsado por precios elevados, productos de imitaci\u00f3n y tecnolog\u00edas de primer nivel de fabricantes globales, que ellos redise\u00f1aban y renombraban con su propia marca.<\/p>\n<p>Gabe Lubin comprendi\u00f3 que el mercado norteamericano de la est\u00e9tica estaba preparado para un modelo de negocio nuevo y transparente que situara al cliente y su \u00e9xito en el centro de su misi\u00f3n y, sobre estas bases, fund\u00f3 Cartessa Aesthetics.<\/p>\n<p>El modelo de negocio independiente de Cartessa les permite trabajar con diversos fabricantes globales y seleccionar tecnolog\u00edas que ofrecen verdaderos avances en la categor\u00eda en t\u00e9rminos de eficacia, experiencia del paciente y retorno de la inversi\u00f3n.\u00a0 Cartessa eligi\u00f3 Motus AX y AY como su principal dispositivo de depilaci\u00f3n l\u00e1ser, m\u00e1s tarde el TetraCO2 y, m\u00e1s recientemente, el tratamiento corporal PHYSIQ.<\/p>\n<p>Asimismo, Cartessa no se limita a distribuir los dispositivos DEKA a los profesionales estadounidenses y canadienses. El equipo directivo de Cartessa aporta un profundo conocimiento de la clientela norteamericana de servicios est\u00e9ticos.\u00a0 Por ello, Cartessa ha tomado la delantera en el desarrollo de materiales de marketing y marcas para las tecnolog\u00edas DEKA en Norteam\u00e9rica. Cartessa se asegura de que la marca DEKA siempre forme parte del mensaje, dada la credibilidad que aporta la marca del logotipo de DEKA.\u00a0 Cartessa tambi\u00e9n aporta su contribuci\u00f3n durante el desarrollo de nuevos productos, constituy\u00e9ndose una verdadera asociaci\u00f3n global.<\/p>\n<p>El tratamiento CoolPeel\u00ae es un ejemplo de la magia que surge de la combinaci\u00f3n de las fortalezas de estas dos empresas.\u00a0 Cartessa identific\u00f3 la creciente demanda de procedimientos de bajo o nulo tiempo de inactividad. Cuando se planific\u00f3 el lanzamiento del SmartXide TetraCO2, el equipo de Cartessa trabaj\u00f3 con DEKA para comprender todo el potencial del dispositivo y desarrollar el protocolo que finalmente se convirti\u00f3 en CoolPeel: un peeling superficial con l\u00e1ser de CO2 sin tiempo de inactividad.\u00a0 El tratamiento CoolPeel\u00ae, comercializado originalmente y con marca registrada por Cartessa, ha revitalizado el mercado del l\u00e1ser de CO2 en Estados Unidos, y actualmente en Canad\u00e1, y Tetra se ha convertido en uno de los productos m\u00e1s vendidos de Cartessa.<\/p>\n<p>La cartera de productos de Cartessa incluye tecnolog\u00edas de distintas categor\u00edas y capacidades para que los proveedores puedan encontrar la soluci\u00f3n que mejor se adapte a sus objetivos empresariales. \u00a0El modelo de negocio, los recursos internos en materia de marketing, cl\u00ednicos y de servicio y, en definitiva, el compromiso con el \u00e9xito de los clientes, han convertido a Cartessa en la empresa de l\u00e1ser de m\u00e1s r\u00e1pido crecimiento en los Estados Unidos.\u00a0 Con su misi\u00f3n compartida de introducir productos est\u00e9ticos innovadores y apoyar a sus clientes, el futuro es prometedor tanto para DEKA como para Cartessa.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>El socio norteamericano de DEKA, Cartessa Aesthetics, alcanza el \u00e9xito con su modelo centrado en el cliente<\/p>\n","protected":false},"author":1,"featured_media":1874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[26,58,60],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eyes-on-the-market-es","tag-2021-es","tag-deka-mag-11-es","tag-eyes-on-the-market-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The world of DEKA\u2019s distributors - DEKA Mag<\/title>\n<meta name=\"description\" content=\"Discover the world of DEKA\u2019s distributors on DEKA MAG, our corporate house horgan. 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