The company’s story began in 2016 but the company manager started working in 2012 in several companies as a maintenance engineer until he decided, with a team of young people, to open Tower Beauty Trading. The collaboration with DEKA started at the end of 2018. The Iraqi market is very tough and there is strong competition with competitors who provide very strong facilities for workers, but thanks to our experience and strong customer relationships, we’ve been able to build a solid foundation with Deka.

In physics, resilience is the capacity of a material to resist impact. In psychology, the term takes on the meaning of resistance to a disruptive, negative adverse event, or to a tragic situation.