Over the last six years, Cartessa Aesthetics has implemented many successful strategies to become one of the leading energy-based device companies in North America. At the heart of the company’s unique business model is their mission to support providers in making the best possible investment for their practice and their patients.
They fulfill this mission by hand-selecting devices based on three -criteria (clinical efficacy, patient experience and ROI potential), providing robust post-sale support and creating forums where providers can learn and network with colleagues. Live weekend symposia have been one of the most impactful forums for learning and in-turn device sales . The events consist of presentations that explore the category, the features and benefits of selected devices and practical insights from the expert presenter’s own practice.
A second aspect of the day is demonstrating the devices in action. Cartessa has explored several different ways for attendees to experience each technology. In the beginning, when events were smaller in scale, the program would end with the experts doing performing live treatments as attendees walked around and asked questions. Experts would talk about skin prep, settings, techniques and post-care. To accommodate much larger audiences, live treatments were broadcasted to large screens. Cartessa hosts over ten large symposia a year in markets across the United States and Canada. During the pandemic, the Cartessa implemented a new structure they called “Gallery Events”. The objective remained the same – to give current and prospective customers the chance to learn from expert users and experience the technology. With the devices on display, attendees booked specific appointment times and could “walk the gallery”. Cartessa could limit the number of people in the room (as per health guidelines) and educate people in a very personal way. Symposia have become an important opportunity for prospective customers to meet the Cartessa team and see the breadth of their offerings. For current Cartessa customers, it’s an opportunity to learn advanced techniques, marketing best practices and learn about the newest technology the company has to offer. The events require coordination between sales, marketing, clinical and expert speakers and attendees can feel the energy the Cartessa team brings. Cartessa often invites skincare and marketing services companies to round out the value of the event. For Cartessa, live symposia have been a significant contributionor to sales. It offers one of the strongest returns on investment and represents an important way to continue to build relationships across the industry.
