2025 will go down in history as the year DEKA definitively cemented its global leadership in medical and aesthetic laser technologies. A year marked by growth in every corner of the globe, iconic events, unprecedented technical progress, and a winning ability to interpret the needs of future medicine through innovation, sustainability, and unrivaled clinical performance.

DEKA’s market is growing thanks to increasing aesthetic aware¬ness, fueled by social media and beauty tendencies. The United States, Italy, South Korea, Middle East and Europe lead this de¬mand, with clinics which employ advanced technologies to attract more clients...

I have just returned from India, where I lived truly special and unforgettable experiences with my colleagues, Giustino and Francesco. In that magical country, unique atmospheres prevail, there is life, there are ideas, science, medicine, harmony of taste, colors, and humanity.

We have decided to create a special issue of our traditional DEKA MAG to celebrate our presence at the 25th World Dermatology Congress in Singapore...

The year 2022 was another exceptional year from the standpoint of our own brand products, with sales which underscore a total growth of over 30% compared to 2021. The above stems from the quality and reliability of our products, their superior clinical value, and new distributive choices, where DEKA is endorsing interlocutors which are ever more dedicated to their own brand, but who are also rather structured, both from the standpoint of sales and technical support, as well as with regards to training offer and avantgarde post-sale services...

Pandemic-related product shortages from chips to any kind of materials, such as metal parts, plastics, optics, electronics and gases, were supposed to be resolved by the end of 2021. Instead, the world is still frozen in a surreal situation, while firms sail on blindly.

I joined DEKA in 2016, handling the clinical accounts in Italy, but I have been collaborating with the EL.EN. Group for 15 years. I have been the Sales Director since 2020, a role I was promoted to during the most difficult moment of the Covid pandemic. I have been handling clinical training to physicians since 1996. My academic background allows me to clinically convey what our company creates to the end users...

The event with which the El.En. Group celebrated its first 40 years of history at Certosa in Florence, in the presence of the world champion of Spain '82 Giancarlo Antognoni heralded a historical moment. Summing up, the balance was extremely positive over time. But now is the time to roll up our sleeves even more and to reflect about the future...

DEKA's excellent results for the year 2020.
During the pandemic period our company has given ample proof of its resilience, also in a perfect storm situation.

Perseverance, Courage, Heart. They are, and will continue to be, the three main engines for DEKA, and, in general, for Italy...