DEKA 2025: THE YEAR THE FUTURE BECAME REALITY
2025 will go down in history as the year DEKA definitively cemented its global leadership in medical and aesthetic laser technologies. A year marked by growth in every corner of the globe, iconic events, unprecedented technical progress, and a winning ability to interpret the needs of future medicine through innovation, sustainability, and unrivaled clinical performance.
A growing presence in every country
DEKA’s global network has expanded dynamically across both established and emerging markets. The excellence technologies developed by the Florence-based Research & Development center are now present through systems and installations on an international scale, thanks to a widespread distribution network that brings the clinical benefits of DEKA systems to aesthetic centers, dermatology clinics, hospitals, and universities in more than 120 countries.
ONDA: the good tsunami taking over the world
Among the absolute protagonists of 2025 is Onda PRO, the microwave platform for cellulite treatment and non-invasive toning that continues to dominate both social media and global markets. Its versatility and ability to define new technological standards — also confirmed by the enthusiastic response from practitioners and patients — make it one of the best-selling products, as well as one of the most discussed and shared across professional and social channels by global opinion leaders. Onda was featured at the Golden Globe Awards in Los Angeles, treating world-famous actresses, actors, influencers, and singers. The same will soon take place at the Academy Awards (the Oscars), once again in the world capital of cinema.
Red Touch PRO: results and recognition
Another major success of the year is linked to Red Touch PRO — an advanced laser platform for skin regeneration and treatments for melasma, pigmentation, wrinkles, and rejuvenation — which has received international awards and recognition for its effectiveness and innovation. In 2025, the system was voted Best Laser in the Best Energy-Based Technologies category at the prestigious AMWC in Monte Carlo, standing out as a global benchmark in aesthetic medicine.
A global stage spectacle: Red Touch PRO “on fire” in London
DEKA celebrated, in partnership with Lynton, which represents our company in the United Kingdom, an iconic event that shone a global spotlight on Italian technology: the launch of Red Touch PRO on London’s Tower Bridge, transforming one of the world’s most famous landmarks into a stage for innovation.
IMCAS 2026 – Paris: Three New Platforms
At the IMCAS World Congress, DEKA further strengthens its position of excellence with the launch of three new platforms: PhysiQ 360, Helix, and PRISMA — expanding the range of cutting-edge clinical applications and rewriting the paradigms of dermatology and aesthetic medicine. Three additional new platforms will follow during the year, with launches scheduled for 2027.
A 100% Made in Italy technological culture traveling the world
The beating heart of this extraordinary growth remains Florence, Italy, where DEKA’s teams of engineers and researchers work every day to transform ideas into tangible innovation. With dozens of technological solutions and platforms spanning aesthetics, surgery, intimate health, and regenerative medicine, DEKA continues to expand the horizon of clinical possibilities.
Sustainability: technology that respects the future
At the core of the company strategy is a strong commitment to sustainability: responsible industrial processes, reduced environmental impact, attention to ethical governance, and concrete programs to reduce direct and indirect emissions. This approach not only reflects the social responsibility of the El.En. Group, of which DEKA is part, but also translates into added value perceived by customers and partners worldwide.
An unprecedented financial milestone
Total sales of DEKA-branded products have exceeded the $200 million mark, a result that not only certifies the trust of international customers but positions DEKA among the most influential and desirable global technology brands in the medical and aesthetic sector. This commercial success is the result of a clear vision, superior technology, and strong relationships with physicians and professionals worldwide. In Italy, DEKA exceeded €20 million in sales—another milestone never achieved before.
From the heart of Florence to the world
2025 was not simply a year of success for DEKA: it was the year in which “Made in Italy” technology redefined the rules of the global game. A combination of innovation, strategic vision, clinical performance, global engagement, and social responsibility that makes DEKA not only a market leader, but an icon of a new era in medical aesthetics and global laser technology.
Paolo Salvadeo
CEO of DEKA
General Manager of El.En. S.p.A
Giustino Gallo
International Sales Director
of DEKA
