In 2025 the laser medical device and energy-based devices sector will undergo a global stabiliza­tion phase, with a slight recovery in the United States. The demand will be stimulated by complex demographic, technological and economic factors, favoring non-invasive and minimally-in­vasive treatments. Technological evolution has made safer and faster treatmen­ts possible, applications are ever more personalized, aimed also at young patients, thanks to prejuvenation treatments, espe­cially in Asia. DEKA constantly invests in research and develop­ment to improve the efficacy of the devices, responding to the needs of an increasingly educa­ted audience. DEKA’s market is growing thanks to increasing aesthetic aware­ness, fueled by social media and beauty tendencies. The United States, Italy, South Korea, Middle East and Europe lead this de­mand, with clinics which employ advanced technologies to attract more clients. Some Latin Ame­rica countries are experiencing rapid growth.

The sector is also facing many challenges, such as the regula­tory aspect, ever more stringent, and variable from country to country, and competition from low-cost devi­ces, which may compromise the re­putation of the market. Moreover, global economic difficulties, like high inflation rate and the increase of interest rates, may slow growth. Political tension, like a potential import duties war, represents another risk. Nevertheless DEKA is resilient, ai­ming at the professional training and certification of its specialists, through scientific studies published in collaboration with international resear­ch centers. DEKA Academy’s activities gua­rantee very high-level training. DEKA’s objective is to expand its international presence, investing heavily in research and deve­lopment, to respond to a rapidly-evolving market, notwithstanding macroeconomic and global poli­tical challenges.

Giustino Gallo

International Sales Director

DEKA Laser