I have been one of DEKA’s Export Area Managers since 2005.
I still remember with pleasure, trepidation and hope, the moment when I sent my CV after my university studies in electronic engineering, followed by the interview process and, finally, and proudly, the first 10 years during which I managed the US market and, in particular, the business activities of Cynosure, with which I shared successful results in the American territory with the SmartLipo and Monalisa products. On the basis of this decade- long experience and the results  obtained, DEKA has given me the opportunity to test myself in a broader and more variegated sector, not only in aesthetics, but also in the surgical realm, entrusting me with the management of a geographical area which spans some European countries,Africa, the Middle East, India, all the way to Singapore and Australia.
Not only different territories but also necessitites, tendencies, methodologies and some of the most diverse people, who have definitely contributed to my remarkable growth, both personal and professional.
Availability, flexibility, dynamism, spirit of sacrifice, proactivity, enthusiasm, ability to interpret and adapt communication to the different personal and cultural sensitivities are without a doubt the necessary characteristics to reach major goals.

DEKA represents “The” brand of interest, dynamic and highly technological, always aiming at the future. Just consider its unique portfolio, remarkably innovative and trend-making, which nevertheless preserves the same human and social values it has been founded on since its birth. In my opinion this is one of the secrets of our ongoing success, as well as the cohesion among colleagues, also from different departments, the ease of communication and interaction among all areas involved, and then the global network of undisputed level which represents us through superlative dedication and professionalism. We proudly are DEKA, not only a simple company but a certainty, present and future, in terms of renovation, quality, safety and integrity.

Francesco Badii

International AREA Manager